cqen.list Weekly Digest

      Subject: Customer Sastisfaction Polling Kiosk
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Date: Fri, 18 Aug 95 17:01:18 EDT
From: dperry@bbn.com
Subject:  Customer Sastisfaction Polling Kiosk

In-Touch Survey Systems
can help you learn more about what your
customers really think.

Customer Satisfaction Measurement (CSM) is being viewed more 
and more as a primary business tool.  Organizations are 
coming to realize that the need to measure systemic problems 
within a company is critical.

Consumers are now walking away from mall intercept surveys, 
hanging up on tele-researchers and tossing mail 
questionnaires into the trash often  because they think the 
researchers are trying to sell them something.  Self-serving 
public polls and other junk polls based on tiny samples, 
self-selected groups or loaded questions are challenging the 
legitimacy of the public poll.

Experience has shown that a well located, automated, kiosk 
will attract far greater response than any other form of 
surveying.  Typically, In-Touch costs 1/4 to 1/3 the price 
of traditional research initiatives.  This creates the 
opportunity for the development of new market opportunities 
previously too expensive utilizing traditional methodologies.

At In-Touch Survey Systems we pride ourselves in satisfying 
our clients. Our technology is unparalleled in measuring 
customer opinions on site where decisions are formed.  
We can turn around the survey results within 72 hours of 
the completion of the survey so you can take action 
immediately.

We offer:
 	- Survey development
 	- System programming
 	- An easy-to-understand jargon-free executive summary
 	- A cost effective alternative to obtaining feedback
 	- Site to site comparisons

Let us help you capture the CSM data that you require to 
keep up in a customer driven market.  If you need more 
information on our unique survey technology?  Call us at 
(508) 626-0398 for a free demonstration.

Thank You for your time

David S. Perry
V.P. of Operations
In-Touch Survey System


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