LEADERSHIP VERSUS MANAGEMENT
                                    
                           by Robert Cornesky
                                    
[The following is an editorial appearing in the November, 1992,
issue of TQM_in_Higher_Education_]

Quoting from Steven Covey, Industry Week magazine in its June 1,
1992 cover story, the following distinction was made:

Management is about the bottom-line focus--"the breaking down,
the analysis, the sequencing the specific application."
Leadership "deals with the top line" and entails asking the
questions about philosophy.

Put another way:

"Management is efficiency in climbing the ladder of success;
leadership determines whether the ladder is against the right
wall. Efficient management without effective leadership is like
straightening the deck chairs on the Titanic."

According to the Behavioral Sciences Newsletter (21:14, July
1992), the Forum Corporation found that successful quality
leaders:

     ù Live in strategy. They accept the responsibility of being
     a role model for quality improvement.
     
     ù Communicate the vision. They promote a customer-focused
     method using meetings and forums.
     
     ù Believe in people. They pay to train people and then they
     empower them to do the job.
     
     ù Capitalize on teamwork.
     
     ù Stay the course.
     
In my opinion, managers lacking leadership qualities have three
common characteristics:

     ù They talk too much and rarely listen. In most meetings
     they usually do 80% or more of the speaking many times
     putting others down while extolling their own virtues and/or
     those of their "superior."
     
     ù They are most likely to announce that it's management's
     job to "control" people--to whom they usually refer to as
     "subordinates."
     
     ù They are accused constantly of micro-management.